{"id":381,"date":"2012-06-21T13:52:00","date_gmt":"2012-06-21T11:52:00","guid":{"rendered":"https:\/\/i01fjayhnf.preview.infomaniak.website\/?p=381"},"modified":"2023-03-23T13:29:52","modified_gmt":"2023-03-23T12:29:52","slug":"marketing-rh-image-entreprise","status":"publish","type":"post","link":"https:\/\/promindconsulting.com\/en\/marketing-rh-image-entreprise\/","title":{"rendered":"HR marketing of corporate identity"},"content":{"rendered":"<p><strong>The aim of HR marketing is to enable the company to attract young graduates, sales staff and managers.<\/strong>This will help to mobilise its forces around commercial objectives, motivate the 'survivors' of redundancy plans, and provide prospects for managers whose careers seem to have stalled.<br>&nbsp;<br>Relying on brand awareness alone is no longer enough. With the pace of change (mergers, acquisitions, changes in techniques and professions), but also because of the accelerating rate of employee turnover, selling a company's image has become essential.<\/p>\n\n\n\n<p><strong>CASE STUDY - HR MARKETING<\/strong><\/p>\n\n\n\n<p><strong>Read&nbsp;<a target=\"_blank\" href=\"http:\/\/hr4free.com\/fr\/Outils-du-Gestionnaire-RH\/Marketing-RH-et-cr%C3%A9ation-d%C3%A9veloppement-image-employeur-Etude-de-cas\" rel=\"noreferrer noopener\">the full article \"HR marketing and the development of a company's employer brand\".<\/a>&nbsp;on HR4free, our blog dedicated to Human Resources management.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Le but du marketing RH est de permettre \u00e0 l\u2019entreprise de s\u00e9duire les jeunes dipl\u00f4m\u00e9s, les commerciaux ou encore les cadres, de contribuer \u00e0 mobiliser ses forces autour d&rsquo;objectifs commerciaux, de motiver les \u00ab\u00a0rescap\u00e9s\u00a0\u00bb des plans sociaux, et de fournir des perspectives \u00e0 des cadres dont la carri\u00e8re semble bloqu\u00e9e.&nbsp;Compter sur sa seule notori\u00e9t\u00e9 ne [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-381","post","type-post","status-publish","format-standard","hentry","category-ressources-humaines"],"_links":{"self":[{"href":"https:\/\/promindconsulting.com\/en\/wp-json\/wp\/v2\/posts\/381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promindconsulting.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promindconsulting.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promindconsulting.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/promindconsulting.com\/en\/wp-json\/wp\/v2\/comments?post=381"}],"version-history":[{"count":1,"href":"https:\/\/promindconsulting.com\/en\/wp-json\/wp\/v2\/posts\/381\/revisions"}],"predecessor-version":[{"id":382,"href":"https:\/\/promindconsulting.com\/en\/wp-json\/wp\/v2\/posts\/381\/revisions\/382"}],"wp:attachment":[{"href":"https:\/\/promindconsulting.com\/en\/wp-json\/wp\/v2\/media?parent=381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promindconsulting.com\/en\/wp-json\/wp\/v2\/categories?post=381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promindconsulting.com\/en\/wp-json\/wp\/v2\/tags?post=381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}