The purpose of the recruitment advert is to describe the position and the profile of the person sought in the most appropriate way. reliable and the most explains possible. It must enable a sufficient number of candidates to identify with it. This type of communication can also be considered as a marketing action.
Once the job profile validated by the company's decision-makers, we need to ask ourselves the following questions questions The first step is to determine how the target market is looking for a job: "How is the target market looking for a job", "In what type of newspaper (or on what type of website) should the advert be placed" and "Who can help us? There are therefore three main areas to focus on:
- The type of media used (written press / Internet)
- Any intermediaries in the recruitment profession (employment agencies / headhunters)
- Networks of contacts / professionals to contact (staff, professional associations, etc.)
EXAMPLE OF A RECRUITMENT ADVERT
Here is a example ofrecruitment advertisementand a model of letter of confirmation acknowledging receipt of the application.
