The aim of HR marketing is to enable the company to attract young graduates, sales staff and managers.This will help to mobilise its forces around commercial objectives, motivate the 'survivors' of redundancy plans, and provide prospects for managers whose careers seem to have stalled.
Relying on brand awareness alone is no longer enough. With the pace of change (mergers, acquisitions, changes in techniques and professions), but also because of the accelerating rate of employee turnover, selling a company's image has become essential.
CASE STUDY - HR MARKETING
Read the full article "HR marketing and the development of a company's employer brand". on HR4free, our blog dedicated to Human Resources management.
